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About:  By George is a luxury fashion and lifestyle store established in Austin in 1979 and is considered a staple in the Austin retail landscape. ByGeorge was purchased in 2014 by Austin entrepreneur Larry McGuire and is operated, along with some of the city’s favorite restaurants, by his lifestyle company McGuire Moorman Hospitality. ByGeorge aims to warmly provide the world’s best clothing, fine jewelry and home goods, while embodying the spirit of Austin.

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